The study of behaviours that influence health and the factors determining which individuals perform such behaviours has become a key area of research within health psychology. This book provides an overview of current research and practical details of how to apply the most widely used social cognition models to predict and change health behaviours. This popular, established text has been expanded to include the most up-to-date research on social cognition models and health behaviours. This third edition takes account of important developments in the field, and features: Four new chapters on Self-Determination Theory, Prototype-Willingness Model, Health Action Process Approach and Behaviour Change Techniques. Thoroughly updated chapters on Health Belief Model, Protection Motivation Theory, Social Cognitive Theory, Theory of Planned Behaviour, Implementation Intentions and Stage Models New material on using theories to change health behaviours. Predicting and Changing Health Behaviour boasts many of the leading names in the field and provides key reading for advanced undergraduate and postgraduate students, health promoters, health psychologists and others interested in understanding and changing health behaviour.
Mark Conner is a Reader in Applied Social Psychology at the Institute of Psychological Sciences, Leeds University. His research interests include attitude-behaviour models, and the social psychology of health behaviours. He is co-author with Christopher J. Armitage of
The Social Psychology of Food (Open University Press, 2002).
Paul Norman is Reader in Health Psychology in the Department of Psychology at the University of Sheffield. His research interests include social psychology and health, attitude-behaviour models, and illness beliefs. He is the current Editor-in-Chief of Psychology and Health.