Predictably Irrational. The Hidden Forces That Shape Our Decisions
Language: English
Published by HPUS, LORP, 2008
- Hardcover
- Used

Seller: Barksdale Books, Almere, NetherlandsBarksdale Books
AbeBooks seller since August 5, 2025
Condition: Used - Good
£ 8.84
Quantity: 1 available
Add to basketItem description from seller
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.; Boek met harde kaft en losse stofomslag. Boek in uitstekende staat. Losse omslagwat donkerend, rafeltje aan de bovenkant.…
Seller Inventory # 938108
- Title
- Predictably Irrational. The Hidden Forces That Shape Our Decisions
- Author
- Dan Ariely
- Publisher
- HPUS, LORP
- Publication year
- 2008
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0007256523
- ISBN 13
- 9780007256525
- Seller catalogs
- Education: general
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?
In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.
Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
"Synopsis" may belong to another edition of this title.
About the Author
Dan Ariely is the Alfred P. Sloan Professor of Behavioral Economics at MIT. His work has been featured in leading scholarly journals as well as a variety of popular media outlets, including the New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, and Science. He has also been featured on CNN and National Public Radio. Dan publishes widely in the leading scholarly journals in economics, psychology, and business. His work has been featured in a variety of media including The New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, Science and CNN. He splits his time between Princeton, NJ, and Cambridge, MA.
"About the title" may belong to another edition of this title.
Barksdale Books
Almere, Netherlands
AbeBooks seller since August 5, 2025
Shipping rates from Netherlands to U.S.A.
| Item | 8 to 60 business days | 8 to 60 business days |
|---|---|---|
| First item | £ 17.16 | £ 51.48 |
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