Predictably Irrational
Language: English
Published by Harper Collins USA, 2010
- Softcover
- Used
Condition: Used - Fair
£ 10.06
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: En esta edición revisada y ampliada del exitoso libro de ventas del New York Times, Dan Ariely, economista conductual de la Universidad de Duke, explora las fuerzas ocultas que moldean nuestras decisiones, incluyendo algunas de las causas responsables de la actual crisis económica. Combinando experiencias comunes y experimentos inteligentes con análisis innovadores, Ariely demuestra cómo las expectativas, las emociones, las normas sociales y otras fuerzas invisibles, aparentemente ilógicas, sesgan nuestras capacidades de razonamiento. Lleno de nuevos estudios y respuestas que invitan a la reflexión a las preguntas y comentarios de los lectores, esta edición revisada y ampliada de Predictably Irrational cambiará la forma en que interactuamos con el mundo, desde las pequeñas decisiones que tomamos en nuestras propias vidas hasta las elecciones individuales y colectivas que dan forma a nuestra economía. EAN: 9780062018205 Tipo: Libros Categoría: Negocios y Economía Título: Predictably Irrational Autor: Dan Ariely Editorial: Harper Collins USA Idioma: en Páginas: 400 Formato: tapa blanda.…
Seller Inventory # Happ-2026-04-29-f5ca4892
- Title
- Predictably Irrational
- Author
- Dan Ariely
- Publisher
- Harper Collins USA
- Publication year
- 2010
- Condition
- Fair
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0062018205
- ISBN 13
- 9780062018205
A marvelous book... thought provoking and highly entertaining. --Jerome Groopman, New York Times bestselling author of How Doctors Think
"An important book. Full of valuable and entertaining insights that will make an impact on your business, professional, and personal life." -- Jack M Greenberg, Chairman, Western Union Company, Retired Chairman and CEO, McDonald's Corporation
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational.
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About the Author
Dan Ariely is the bestselling author of Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty. He is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and is the founder of the Center for Advanced Hindsight. His work has been featured in the New York Times, the Wall Street Journal, the Washington Post, the Boston Globe, and elsewhere. He lives in North Carolina with his family.
"About the title" may belong to another edition of this title.
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