Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline
Language: English
Published by McGraw-Hill Education, United States, OH, 2016
- Softcover
- Used
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AbeBooks seller since March 16, 2007
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Add to basketItem description from seller
The proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout bestseller hailed as a sales bible (Inc.)If your organizations success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business opportunities. This game-changing guide provides the immediately implementable strategies you need to build a solid, sustainable pipeline whether youre a sales or marketing executive, team leader, or sales representative.Based on the acclaimed business model that made Predictable Revenue a runaway bestseller, this powerful approach to B2B prospecting will help you to:Identify the prospects with the greatest potentialClearly articulate your companys competitive positionImplement account-based sales development using ideal account profilesRefine your lead targeting strategy with an ideal prospect profileStart a conversation with people you dont knowLand meetings through targeted campaignsCraft personalized e-mail and phone messaging to address each potential buyers awareness, needs, and challenges.Define, manage, and optimize sales development performance metricsGenerate predictable revenueYoull learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve your revenue goalsquickly, efficiently, and predictably. The book includes easy-to-use charts and e-mail templates, and features full online access to sample materials, worksheets, and blueprints to add to your prospecting tool kit. Following this proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine, diversify marketing lead generation channels, justify marketing ROI, sell into disruptive marketsand generate more revenue than ever. Thats the power of Predictable Prospecting. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…
Seller Inventory # GOR008911176
- Title
- Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline
- Author
- Marylou Tyler
- Publisher
- McGraw-Hill Education, United States, OH
- Publication year
- 2016
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1259835642
- ISBN 13
- 9781259835643
- Item weight
- 472 grams
- Dimensions
- 163.0 x 234.0
The proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout bestseller hailed as a “sales bible” (Inc.)
If your organization’s success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business opportunities. This game-changing guide provides the immediately implementable strategies you need to build a solid, sustainable pipeline ― whether you’re a sales or marketing executive, team leader, or sales representative.
Based on the acclaimed business model that made Predictable Revenue a runaway bestseller, this powerful approach to B2B prospecting will help you to:
• Identify the prospects with the greatest potential
• Clearly articulate your company’s competitive position
• Implement account-based sales development using ideal account profiles
• Refine your lead targeting strategy with an ideal prospect profile
• Start a conversation with people you don’t know
• Land meetings through targeted campaigns
• Craft personalized e-mail and phone messaging to address each potential buyer’s awareness, needs, and challenges.
• Define, manage, and optimize sales development performance metrics
• Generate predictable revenue
You’ll learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve your revenue goals―quickly, efficiently, and predictably. The book includes easy-to-use charts and e-mail templates, and features full online access to sample materials, worksheets, and blueprints to add to your prospecting tool kit.
Following this proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine, diversify marketing lead generation channels, justify marketing ROI, sell into disruptive markets―and generate more revenue than ever. That’s the power of Predictable Prospecting.
"Synopsis" may belong to another edition of this title.
About the Author
Marylou Tyler is a Fortune 1,000 consultant, sales trainer, business speaker, and coauthor of the bestselling Predictable Revenue.
Jeremey Donovan is Head of Sales Strategy at Gerson Lehrman Group (GLG) and author of the international bestseller How to Deliver a TED Talk.
"About the title" may belong to another edition of this title.
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