Predatory Marketing: What Everyone in Business Needs to Know to Win Today's Consumer

C Britt Beemer

11 ratings by Goodreads

Language: English

Published by Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc), 1998

0767901894 / 9780767901895

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What do shoppers dislike most about shopping? What's the most common reason customers are turned off by ads? Which recent technology ranks highest as a consumer pet peeve? As founder and chairman of America's Research Group, Britt Beemer has spent the past two decades researching questions like these and learning how to virtually read the minds of American consumers.Predatory Marketing is based on one powerful principle: find out what your competitors do best (don't focus on their weaknesses) and convince their customers that you can do it even better.Applying this prescription to all aspects of marketing -- advertising, public relations, customer service, and sales -- Predatory Marketing reveals proven methods for winning customer satisfaction and loyalty. Including special nationwide Consumer Mind Reader surveys conducted exclusively for this book, Predatory Marketing is packed with hundreds of crucial facts, such as: - The ten most budget-conscious cities in America- The top ten reasons why advertising fails- The eight characteristics of America's highest-rated retail salespeopleBe first. Be right. Or be dead, Beemer teaches. Predatory Marketing is a gold mine of wisdom to help anyone in business not only survive, but win.

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Title
Predatory Marketing: What Everyone in Business Needs to Know to Win Today's Consumer
Author
C Britt Beemer
Publisher
Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc)
Publication year
1998
Condition
Good
Binding
Paperback
Language
English
ISBN 10
0767901894
ISBN 13
9780767901895

World of Books Inc

Montgomery, IL, U.S.A.

2-star seller

AbeBooks seller since March 23, 2026

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission

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