Predatory Marketing: What Everyone In Business Needs To Know To Win Today's American Consumer

C. Britt Beemer

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Language: English

Published by William Morrow & Co, 1997

0688148360 / 9780688148362

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Predatory Marketing contains vital new national consumer surveys worth hundreds of thousands of dollars that you can put immediately to use, whether you are in retail, manufacturing, or a service industry. And it contains Britt Beemer's revolutionary prescriptions for improving your advertising, public relations, customer service, and strategic planning. These aren't just theories - these are proven methods backed by compelling never-before-published research and statistics on the buying habits of American consumers and purchasing agents. Predatory Marketing shows how to outsmart rivals by being the first to understand the impact of changing customer preferences. It reveals a mine of new survey research showing precisely how consumers define quality service. (Did you know that the average female consumer cares more about clean bathrooms than helpful sales assistance?) It gives precise information on how to determine whether a niche is big enough to support a business venture - and whether it is small enough to avoid attention from corporate giants. And it teaches businesspeople how to conduct same of their own survey research. Most extraordinary is Beemer's central message that the only way to increase market share is to attack competitors at their strong points, not their weak ones. If you want to win market share, you have to convince consumers that the major things your competitors do well you can do better.

Seller Inventory # 9780688148362

Title
Predatory Marketing: What Everyone In Business Needs To Know To Win Today's American Consumer
Author
C. Britt Beemer
Publisher
William Morrow & Co
Publication year
1997
Condition
New
Binding
Hardcover
Language
English
ISBN 10
0688148360
ISBN 13
9780688148362

SZ Global

Toronto, ON, Canada

5-star seller

AbeBooks seller since October 3, 2025

Shipping rates from Canada to U.S.A.

Item5 to 10 business days3 to 5 business days
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