Pre-Commerce: How Companies and Customers are Transforming Business Together
Language: English
Published by John Wiley and Sons Ltd, 2011
- Hardcover
- Used
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Add to basketItem description from seller
Ideas for leaders to engage directly with customers to shape their brand and marketplace success Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online.
Seller Inventory # 00096462542
- Title
- Pre-Commerce: How Companies and Customers are Transforming Business Together
- Author
- Bob Pearson
- Publisher
- John Wiley and Sons Ltd
- Publication year
- 2011
- Condition
- Good
- Binding
- Hardback
- Language
- English
- ISBN 10
- 0470928441
- ISBN 13
- 9780470928448
Since its debut E–commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre–Commerce where customers make their own decision to buy or support a brand before the transaction. Pre–Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others. It shows what executives must do to re–create the way their companies interact with and learn from their customers, employees and competitors. It includes exclusive interviews and anecdotes Pearson has conducted or experienced with numerous influential C–suite executives during his time as leader of Dell s global social media team and as a consultant to Fortune 1000 companies, worldwide.
- Offers a step–by–step process for leaders to apply this knowledge to begin transforming their companies, right now
- Begins with a foreword from Mark Addicks, Chief Marketing Officer, General Mills
- Over 25 Fortune 500 executives interviewed, including special side–bar interviews with Michael Dell and Marc Benioff
- Explores the concept of "Pre–commerce"––the customer′s decision making happens well before a transaction takes place and continues after the transaction, representing 99% of time spent online, often outside a company s reach today
- Shows how to build internal employee networks and how to take your first and most important steps to integrate social media throughout your company.
Pearson reveals that the best ideas are often free and the technology needed is rarely a cost–issue. Instead, it′s a matter of the top executive deciding to adopt a new way of engaging directly with its customers.
"Synopsis" may belong to another edition of this title.
About the Author
Bob Pearson is chief technology and media officer at WCG, a global communications com– pany. He is past president of SocialMedia.org and vice chair of the State of Texas Emerging Technology Fund. He also serves on the Procter & Gamble Digital Advisory Board, the Pfizer U.S. Health Advisory Board, and as an advisor to MyEdu and UserVoice. Formerly, he was vice president of Communities and Conversations at Dell and head of global communications at Novartis. He is a frequent blogger, speaker, and columnist, living in Austin, Texas, with his wife and two daughters.
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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