A Practitioner's Guide to Public Relations Research, Measurement and Evaluation (Public Relations Collection)
Don Stacks; David Michaelson
ISBN 10: 1606491016 ISBN 13: 9781606491010
Published by Business Expert Press, 2010
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About this Item
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Synopsis:
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. Part of that development can be traced to a change in the way that public relations is researched, measured, and evaluated. Both Drs. Stacks and Michaelson are members of that Commission and have been in the forefront of taking public relations research, measurement, and evaluation to the next level. This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
About the Author: Don Stacks, Professor of Public Relations and Associate Dean for Faculty Research and Creative Support, University of Miami's School of Communication.
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Bibliographic Details
Title: A Practitioner's Guide to Public Relations ...
Publisher: Business Expert Press
Publication Date: 2010
Binding: Soft cover
Condition: New
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A Practitioner's Guide to Public Relations Research, Measurement and Evaluation (Public Relations Collection)
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A Practitioner's Guide to Public Relations Research, Measurement and Evaluation (Public Relations Collection)
Published by
Business Expert Press, 2010
ISBN 10: 1606491016
ISBN 13: 9781606491010
Used
paperback
First Edition
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paperback. Condition: Good. First Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 001171679U