The Practitioner's Guide To Product Management (Paperback)
Language: English
Published by Little, Brown Book Group, London, 2015
- Softcover
- New
Seller: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
AbeBooks seller since June 22, 2007
Condition: New
£ 33.86
Quantity: 1 available
Add to basketItem description from seller
Paperback. Product management has never been a more necessary or in-demand discipline for both technology startups and more established companies. Through technology, we have the means to enrich our work and leisure time in ways people, even just a few years ago, could only have dreamed about. It is easier, cheaper and quicker than it ever has been before to create technology products in both software and hardware. Everything is continually changing and the pace of innovation is perpetually increasing - just look at 3D printing.Product management is the art, science and skill of bringing a successful product to life. In THE PRACTITIONER'S GUIDE TO PRODUCT MANAGEMENT, Jock Busuttil looks what product managers do, how the role came to be, how it's still continuing to evolve, and why it's such good news that there's no prescribed route to becoming one. Busuttil also delves into examples of the good, the bad and the ill-advised products to consider why they succeeded and failed and give you the inside track on avoiding all the common product management pitfalls. The book examines the fine line between success and failure and reveals nine ways you can increase your product's chances of success.If you're new to product management and wondering what it's all about or if you're a product manager shooting for professional success, this book will give you the inside track on starting, developing, and then selling a new product. One of two books with revolutionary tech and design education company General Assembly Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…
Seller Inventory # 9780349406749
- Title
- The Practitioner's Guide To Product Management (Paperback)
- Author
- Jock Busuttil
- Publisher
- Little, Brown Book Group, London
- Publication year
- 2015
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 034940674X
- ISBN 13
- 9780349406749
Product management has never been a more necessary or in-demand discipline for both technology startups and more established companies. Through technology, we have the means to enrich our work and leisure time in ways people, even just a few years ago, could only have dreamed about. It is easier, cheaper and quicker than it ever has been before to create technology products in both software and hardware. Everything is continually changing and the pace of innovation is perpetually increasing - just look at 3D printing.
Product management is the art, science and skill of bringing a successful product to life. In The Practitioner's Guide To Product Management, Jock Busuttil looks what product managers do, how the role came to be, how it's still continuing to evolve, and why it's such good news that there's no prescribed route to becoming one.
Busuttil also delves into examples of the good, the bad and the ill-advised products to consider why they succeeded and failed and give you the inside track on avoiding all the common product management pitfalls. The book examines the fine line between success and failure and reveals nine ways you can increase your product's chances of success.
If you're new to product management and wondering what it's all about or if you're a product manager shooting for professional success, this book will give you the inside track on starting, developing, and then selling a new product.
"Synopsis" may belong to another edition of this title.
About the Author
Jock Busuttil is a product management coach and author. He has spent over two decades working with technology companies to improve their product management practices, from startups to multinationals.
In 2012 Jock founded Product People Limited (productpeo.pl), which provides product management consultancy, coaching and training. Its clients include BBC, University of Cambridge, and the UK's Ministry of Justice and Government Digital Service (GDS).
Jock holds a master's degree in Classics from the University of Cambridge. He is the author of The Practitioner's Guide To Product Management, and writes regularly on his blog imanageproducts.com.
"About the title" may belong to another edition of this title.
AussieBookSeller
Truganina, VIC, Australia
AbeBooks seller since June 22, 2007
Shipping rates from Australia to U.S.A.
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The Nile Group Pty Ltd
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