Enhanced with exhibits, activities, instruments, case studies, and more, each section of this indispensable resource shows you how to implement the change process. The editors, themselves leaders in the field of OD, include insights from a wide variety of well–known practitioners.

You′ll get valuable tips on:

Defining OD

Marketing OD services

Planning and conducting an intervention

Assessing the effort and gathering feedback

Conducting large–scale and small–scale interventions

Using OD methods internationally

Maintaining ethical standards in OD . . . and much more!

In addition, the book outlines the eight steps in action research: entry, start–up, assessment and feedback, action planning, intervention, evaluation, adoption, and separation. You′ll learn the methods for applying each step and the competencies required to successfully conduct each one.

Practicing Organization Development is packed with useful, current, proven direction on applying OD principles in the real world––order your copy today!

About the Author

WILLIAM J. ROTHWELL is associate professor in The Department of Adult Education, Instructional Systems, and Workforce Education and Development at The Pennsylvania State University. He is the coauthor of Improving On–the–Job Training (1994) and Mastering the Instructional Design Process (1992), both from Jossey–Bass.

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