Practices to Attract and Retention Client
Language: English
Published by Scholars' Press Nov 2017, 2017
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 39.69
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Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -The competition makes customers have many options to buy product and/or services. Many SMEs do not realize that there is a need not to lose their customers. This article aims to analyse practices of attraction and retention of customers as the strategy for improving the performance of SMEs. To understand the attraction and retention of clients practice, it is important to go through the perception of the factors contributing to attraction and customer retention. To do this, the researcher preferred to use a qualitative approach to understand how the practices of attraction and retention can improve performance in SMEs. To ensure credibility and validity of the research, it was necessary to make the theoretical triangulation, methodology and data sources. The research applied literature review, documentary and semi-structured interview technique as data generation, and content analysis as a method of data processing. It considered attraction practices and customer retention as the following: right customers with right value proposition, positive relationship through acquisition, incorporate customer advocacy into day to day service and develop relationship to increase stickiness. 60 pp. Englisch. …
Seller Inventory # 9786202302777
- Title
- Practices to Attract and Retention Client
- Author
- Albertina Ribaue
- Publisher
- Scholars' Press Nov 2017
- Publication year
- 2017
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 6202302771
- ISBN 13
- 9786202302777
- Item weight
- 107 grams
- Dimensions
- 220x150x4 mm
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
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