Practice of Public Relations
Seitel, Fraser P.; Rockefeller, David (FRW)
Language: English
Published by Pearson, 2013
- Softcover
- Used
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
AbeBooks seller since April 6, 2009
Condition: Used - Good
£ 71.53
Quantity: 12 available
Add to basketItem description from seller
Seller Inventory # 18620540-5
- Title
- Practice of Public Relations
- Author
- Seitel, Fraser P.; Rockefeller, David (FRW)
- Publisher
- Pearson
- Publication year
- 2013
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0133083578
- ISBN 13
- 9780133083576
The 12th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today’s world of public relations —including heavy emphasis on social media and ethics.
"Synopsis" may belong to another edition of this title.
About the Author
Fraser P. Seitel is a veteran of four decades in the practice of public relations. (Although he is still extraordinarily young!) In 2000, PR Week magazine named Mr. Seitel one of the 100 Most Distinguished Public Relations Professionals of the 20th Century.
In 1992, after serving for a decade as senior vice president and director of public affairs for The Chase Manhattan Bank, Mr. Seitel formed Emerald Partners, a management and communications consultancy, and also became senior counselor at the world’s largest public affairs firm, Burson-Marsteller.
Mr. Seitel is a regular guest on television and radio. In addition to his appearances on a variety of programs on the Fox News Network, he has appeared on ABC’s Good Morning America, CNBC’s Power Lunch, CNN’s Larry King Live, as well as on MSNBC, Fox Business Network, the Fox Radio Network and National Public Radio.
Mr. Seitel has counseled hundreds of corporations, nonprofits, associations, and individuals in the area for which he had responsibility at Chase—media relations, speech writing, consumer relations, employee communications, financial communications, philanthropic activities, and strategic management consulting.
Mr. Seitel is an Internet columnist at odwyerpr.com and a frequent lecturer and seminar leader on communications topics. Over the course of his career, Mr. Seitel has taught thousands of public relations professionals and students.
After studying and examining many texts in public relations, he concluded that not one of them “was exactly right.” Therefore, in 1980, he wrote the first edition of The Practice of Public Relations “to give students a feel for how exciting this field really is.” In three decades of use at hundreds of colleges and universities, Mr. Seitel’s book has introduced generations of students to the excitement, challenge, and uniqueness of the practice of public relations.
"About the title" may belong to another edition of this title.
GreatBookPrices
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AbeBooks seller since April 6, 2009
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