The Practice of Market And Social Research: An Introduction
Language: English
Published by Pearson College Div, 2006
- Softcover
- Used
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United KingdomPhatpocket Limited
AbeBooks seller since April 28, 2005
Condition: Used - Good
£ 3.25
Quantity: 1 available
Add to basketItem description from seller
Seller Inventory # Z1-Q-028-03558
- Title
- The Practice of Market And Social Research: An Introduction
- Author
- McGivern, Yvonne
- Publisher
- Pearson College Div
- Publication year
- 2006
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 027369510X
- ISBN 13
- 9780273695103
- Edition
- 2nd Edition
The Practice of Market and Social Research 2nd edition provides a comprehensive account of the techniques of market and social research and the practical tasks involved in setting up and running research projects – from identifying the problem through to reporting and evaluating the findings.
McGivern’s book covers the qualitative and quantitative techniques, including a chapter on the analysis of qualitative data – a topic which few texts in this market cover.
The book is aimed at those preparing for the MRS Advanced Certificate in Market and Social Research, at those doing an undergraduate and postgraduate course with a research module and/or a requirement to produce a research project .
"Synopsis" may belong to another edition of this title.
From the Back Cover
Back Cover Copy- McGivern
"We cannot recommend this book highly enough. In one volume, Yvonne McGivern has compiled an overview of all aspects of Market and Social Research. This is a must for all research practitioners, from raw novice, to the technically skilled old-hand." Clive Warren, Partner, CSA Recruitment, London, England
The Practice of Market and Social Research: An Introduction, 2e, provides a
comprehensive account of the techniques of market and social research and the practical
tasks involved in setting up and running research projects—from identifying the problem
to be researched through to reporting and evaluating the findings.
McGivern’s book covers qualitative and quantitative techniques, including a chapter on
the analysis of qualitative data—a topic which few texts in this market cover.
“An excellent introductory text for those seeking to find out more about market or social research
and a must have for those studying the MRS Advanced Certificate in Market and Social Research.”
Tamzie Hollands, MRS Course Leader, KingstonManagement Centre
Packed with real-life examples of research in action, the book is aimed at those preparing
for the MRS Advanced Certificate in Market and Social Research, at those doing
undergraduate and post-graduate courses with a research module and/or a requirement to
produce a research project or dissertation, and at research practitioners.
“I've used this book a huge amount and found it invaluable. I used it at work to help me set up research with radio listeners in the developing world and I've used it to help me plan research for my MBA dissertation. It guided me through the whole research process. Everything is clearly explained and very easy to follow.” Tim Moock, MBA Student, Universityof Bradford
New to this edition!
With a clear structure and user-friendly writing style, this new edition:
- Clarifies and expands content in every chapter
- Integrates ethics and the practice of research and provides an overview in Chapter 1
- Links problem definition and research design in a reworked Chapter 3 to make these topics more accessible
- Dedicates a full chapter (Chapter 4) to the preparation of the research brief and the research proposal
- Makes available brand-new case studies drawn from real life research projects
To access a range of support materials, including suggested solutions to the questions and exercises in this book, visit www.pearsoned.co.uk/mcgivern.
Yvonne McGivern brings many years’ practical experience in research on both the agency and client side to this book. She currently runs her own research consultancy with clients in both public and private sectors. She lectures at Trinity College, Dublin, on the MSc in Applied Social Research and the MSc in Economic Policy Studies. She was an external adviser to the MA programme in Applied Social and Market Research at the University of Westminster and taught Research Methods for several years at Queen’s University, Belfast. She is Joint Chief Examiner for the MRS Advanced Certificate in Market and Social Research.
"About the title" may belong to another edition of this title.
Phatpocket Limited
Waltham Abbey, HERTS, United Kingdom
AbeBooks seller since April 28, 2005
Shipping rates from United Kingdom to U.S.A.
| Item | 5 to 19 business days | 1 to 3 business days |
|---|---|---|
| First item | £ 10.64 | £ 26.98 |
Payment methods
Store description
Specialty
Used books, Used textbooksSeller's business information
Phatpocket Limited
67 Newland Street
Witham, United Kingdom CM8 1AA
Terms of sale
Books are usually shipped within two working days. All of our books have a 14 or 30 day no hassle money back guarantee unless stated otherwise in the book's description. Item must be returned in the exact same condition that it was received. Through our work with The Rainbow Centre and other Charity Partners, we have already given hundreds of young people in Sri Lanka and Africa the vital chance to get an education.
Your satisfaction is extremely important to us and we would be happy to work with you to try and resolve any issues with your order. Please contact us via the Abe messaging centre regarding any problems and we will respond asap.
Please kindly send any return requests or reports of defects, damage, or material differences within 7 days of receipt of your order or 30 days from the date of shipment.
If you are making a return we will need to receive the item within 30 days from the date of shipment for UK orders or 90 days from the date of shipment for international orders. Similarly, we require that non-deliveries be reported within 30 days from the date of shipment for UK orders or 90 days from the date of shipment for international orders.
If your parcel is returned by the postal service due to being unclaimed, refused, or having an undeliverable or insufficient address, we will contact you to try and resolve the issue. If this is not possible, or if we do not hear back, we will refund you the cost of your order minus the original postage paid.
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to Phatpocket Limited, Waltham Abbey, ESSEX, United Kingdom, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
Orders usually ship within 2 business days. Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.
In spite of our best efforts, a small number of the items in our catalogue may be mispriced or out of stock. If an item's correct price is higher than our stated price, we will, at our discretion, either contact you for instructions before shipping or cancel your order and notify you of such cancellation.