The Practice of Government Public Relations (ASPA Series in Public Administration and Public Policy)

Hardcover, xxiv + 314 pages, NOT ex-library. Minor handling wear, book is clean and bright with unmarked text, free of inscriptions and stamps, firmly bound. Issued without a dust jacket. -- Contents: 1 Introduction; 2 Government Public Relations: What is It Good For? / Mordecai Lee [Why is Government PR Such a Touchy Subject?; Do's and Don'ts of Government PR; A (Very Short) History Lesson; Public Relations as a Tool for Doing Public Administration Better; Mandatory for Public Administrators: Democratic Purposes of Government Public Relations; Optional, but Useful, for Public Administrators: Pragmatic Purposes of Government Public Relations; Dangerous, but Powerful, for Public Administrators: Political Purpose of Government Public Relations]; 3 Media Relations / Christie Parell & Scott Talan [Laying the Groundwork; Media Relations 101: Building and Understanding Relationships with Journalists; Nuts and Bolts: Strategic Planning and Media Relations Tactics; Case Study: Media Query – Workplace Harassment (Whistleblowers and Authorized Leaks; Social Media Integration and Outreach); Looking Ahead]; 4 Public Information Campaigns / Jenifer Kopfman & Amanda Ruth-McSwain [Public Information Campaign; Building the Campaign Foundation; Developing a Campaign Plan; Research: Assessing the Campaign Situation; Research Part Two: Linking Research to Practice; Action: Developing the Campaign Plan; Communication: Implementing the Campaign; Evaluation: Measuring Campaign Effectiveness]; 5 Crisis Communication Challenges in the Public Sector / J. Suzanne Horsley [Modeling Government Communication; Trust and Conflict in the Public Sector; Case Studies in Public Sector Crises (Hurricane Dorian – Alabama Controversy: Sharpiegate; U.S. Response to COVID-19; Impact of a Government Shutdown on the National Park Service; Social Media Accounts as Official Communications)]; 6 Strategic Communication Planning in the Digital Age / Diana Martinelli [Government Communications Evolves; Creating a Strategic Communication Plan]; 7 Harnessing Social Media Effectively on Behalf of Governments / Kara Alaimo [Building a Social Media Following; Creating Content; Engagement on Social Media; Timing of Social Media Posts; Measuring the Impact of Social Posts; Influencer Engagement; Targeted Advertising on Social Media; Learning and Professional Development; Intelligence and Data Gathering; Responding to Negative Feedback and Attacks; Twitter Attacks; Ambushes by Activists; Responding to Fake News; Handling Social Media Crises; Regaining Trust after a Crisis; Social Media Algorithms, Filter Bubbles, and Cognitive Dissonance; Corporate Activism; Hackings; Employee Use of Social Media]; 8 Why Do Places Brand? Branding in the Public Sector / Staci M. Zavattaro [Public Sector Branding – How Did We Get Here?; What is a Brand Anyway?; Real-World Examples]; 9 Digital Branding for Government Public Relations / Aroon P. Manoharan [Digital Branding for Government; Place Branding as a Modern Public Relations Framework; Build Municipal Partnerships: Sister Towns/Cities, Alliances, or Networks; Ensure Security, Privacy, Accessibility, and Legal Compliance]; 10 Ethics in Government Public Relations and Modern Challenges for Public Sector Organizations / Shannon A. Bowen [Commonality of Ethical Dilemmas; What is Government PR vs Public Affairs?; Strategic Issues Management and Public Policy; Ethical Approaches; Ethical Challenges for Governments and Public Sector Organizations in Digitized Environments]; 11 Operating in Awareness of Legal, Institutional, Political Contexts / Kevin R. Kosar; 12 Monitoring and Evaluating Government Media and Social Media Engagement / Maureen Taylor; 13 Reputation Management / Alan Abitbol; 14 Applying Mordecai Lee's Government Public Relations Model in Teaching and Practice / Paul K. Dezendorf; 15 Public Relations(hips) through Public Engagement: Approaching Public Administration as Civic Professionals / Timothy J. Shaffer; 16 Conclusion; Index.