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Drawing on inspiration from such companies as Lexus, Zappos, MGM Grand Las Vegas and more, the author explains how looking at things from an outsider's view, caring and empathizing, emotionally engaging customers and much more can lead to radical, positive changes in an organization. By the co-author of Mavericks at Work. 75,000 first printing.
About the Author: William C. Taylor is a cofounder of Fast Company. He has published numerous essays and CEO interviews in the Harvard Business Review, and is a featured blogger for HBR. He's written management columns for the New York Times and for The Guardian (London). A graduate of Princeton University and the MIT Sloan School of Management
Title: Practically Radical: Not-So-Crazy Ways to ...
Publisher: William Morrow
Publication Date: 2011
Binding: Hardcover
Condition: Very good