Practical Web Traffic Analysis: Standards, Privacy, Techniques and Results

Peter Fletcher

ISBN 10: 1904151183 / ISBN 13: 9781904151180

Published by glasshaus, 2002

About this Item

Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Seller Inventory # wbs3997044137

Bibliographic Details

Title: Practical Web Traffic Analysis: Standards, ...

Publisher: glasshaus

Publication Date: 2002

Binding: Soft cover

Condition: Good

About this title

Synopsis:

Once you've got a web site up and running it is all too easy to sit back and relax. But how do you know you did a good job? How can you improve the site you have based on real user behaviour? Without getting feedback from your users, how will you find out how it's being used?

Web traffic analysis allows you to gain some insight into your site users: where they come from, what pages they like, and how often they come back. However, as statistics are prone to being misinterpreted, your insight often has to be taken with a pinch of salt. This book takes you through the process of analysing your traffic, without taking for granted the statistics that you generate.

Assuming you have a web site, reading this book will help you learn:

The techniques for gathering data on your users.
Standards and Guidelines you should adhere to when interpreting your data.
What other sites are doing to ensure they respect the privacy of their users.
Insight into how real sites use web traffic analysis
Major case case studies from BBC News Online, eBay, and ASPToday
Additional material from The Onion, SmartGirl, and The New York Times.

From the Publisher:

This book is for any web professional who wants to understand their site traffic. It's also for anyone with an interest in finding out where their site is most used, and how to make comparisons with other sites. To get the most from this book, you'll need access to log files for your web site as they contain the information we'll show you how to analyze.

The book discusses the privacy practices of The Onion, SmartGirl, and The New York Times, as well as examining in detail the traffic analysis techniques used by BBC News Online, eBay, and ASPToday.