Practical Strategic Planning

Language: English

Published by Bloomsbury Publishing Plc, US, 1985

0899301029 / 9780899301020

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Anthony presents current thinking and research on strategic planning in a usable, concise, and practical form. He offers concrete examples and field-tested methods and presents a synthesis of current research findings, writings, and experiences. He identifies and discusses in detail the five key elements in strategic planning. Clearly outlining the steps in the process, he examines environmental forecasting, customer/market analysis, strategic planning premises, internal assessment, mission development, strategic thrusts, and operationalizing the plan. Anthony includes over 25 forms, blank and completed, that managers in the past have found useful for synthesizing, recording, and presenting critical information in the planning process. He devotes an entire chapter to a complete example of one company's strategic plan, allowing other organizations to see how his principles and forms have been applied.

Seller Inventory # LU-9780899301020

Title
Practical Strategic Planning
Author
Willliam P. Anthony
Publisher
Bloomsbury Publishing Plc, US
Publication year
1985
Condition
New
Binding
Hardback
Language
English
ISBN 10
0899301029
ISBN 13
9780899301020

Rarewaves.com UK

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