The Practical Pocket Guide to Account Planning
Language: English
Published by Yellow Bird Press, 2013
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Good
£ 3.29
Quantity: 2 available
Add to basketItem description from seller
The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.
Seller Inventory # 00109927866
- Title
- The Practical Pocket Guide to Account Planning
- Author
- Chris Kocek
- Publisher
- Yellow Bird Press
- Publication year
- 2013
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0989284905
- ISBN 13
- 9780989284905
- Edition
- 4th Edition
In this engaging 2-hour read, you'll learn:
- The difference between most account planning job descriptions and day-to-day realities
- Critical planning skills, including: concept testing, copy testing, discussion guides, positioning, and the basics of good research
- Techniques for writing better briefs and ideas for how to lead more engaging briefings
- How to be an ally to creatives so that together you can sell big, culturally infectious ideas to clients
"Synopsis" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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