The Practical Playbook II (Paperback)

The definitive guide to the secret sauce of improving public and population health

Nontraditional collaborations have produced some of the most sweeping, health-improving results in recent memory. But whether it's public/private, cross-discipline, or interagency, the formula for identifying these partnerships -- not to mention making them work -- remains very much in progress.

The Practical Playbook II is the first resource to elucidate what works (and what doesn't) when it comes to collaborating for change in and around health. It brings together voices of experience and authority to answer this topic's most challenging questions and provide guideposts for applying what they've learned to today's thorniest problems.

Readers will find answers to common and advanced questions around multisector partnerships, including:

· Identifying sectors and actors that can help to collaborate to improve health
· Best practices for initial engagement
· Specifics related to collaborations with government, business, faith communities, and other types of partners
· The role of data in establishing and running a partnership
· Scaling up to maximize impact and remain sustainable
· The role of financing
· Implications for policy

Written in practical terms that will resonate with readers from any background and sector, The Practical Playbook II is the resource that today's helping professions need -- and a roadmap for the next generation of health-improving partnerships.

J. Lloyd Michener, MD, is Professor of Community and Family Medicine at the Duke School of Medicine, Professor of Clinical Nursing at the Duke School of Nursing and Adjunct Professor at the UNC Gillings School of Global Public Health. He is the Principal Investigator for the Practical Playbook, and Chair of the Board of the NC Foundation for Health Leadership and Innovation. He has served as co-chair of the Community Engagement Steering Committee for the Clinical Translation Science Awards of the NIH, co-chair of the Task Force on the Principles of Community Engagement (Second Edition) and a member of the Board of the Association of American Medical Colleges. Dr. Michener is Past President of the Association for Prevention Teaching and Research and received the APTR Duncan Clark Award in 2013.



Brian C. Castrucci, DrPh, is the Chief Executive Officer at the de Beaumont Foundation. The Foundation's mission is to strengthen and transform public health in the United States. As CEO, Brian is responsible for identifying and fostering visionary public health projects and contributing to the strategic design and tactical implementation of Foundation initiatives.



Craig W. Thomas, PhD. MS, serves as Director of the Division of Population Health at the Centers for Disease Control and Prevention where he directs a broad portfolio of programmatic and applied research activities focused on improving population health across the lifespan. In this role he oversees the collection and reporting of population health survey data on chronic disease conditions and risk factors, and works in collaboration with national partner organizations, other federal agencies, and state and local health departments to implement program and policy strategies that drive improvements in population health and wellbeing.



Don Bradley, MD, MHS-CL, holds a position as a Consulting Professor in the Department of Community and Family Medicine at Duke, serves as Executive Director for The Practical Playbook and is core faculty for the Duke Margolis Center for Health Policy. He directs two courses in the Duke School of Medicine, Health Systems (HLTHSCI510) and Health Markets and Policy (INTERDIS402c), and is a member of the National Academy of Medicine Roundtable on Obesity Solutions. Dr. Bradley previously served as Blue Cross and Blue Shield of North Carolina Senior Vice President for Healthcare and Chief Medical Officer, and as Executive Director for their federally-qualified Health Maintenance Organization.



Edward L. Hunter, MA, is a Senior Scholar at AcademyHealth and Principal at Ed Hunter Strategies, LLC, where he works with clients on strategy, advocacy, and research initiatives. From 2015 to 2018, he was President and Chief Executive Officer of the de Beaumont Foundation. Previously, he was Director of the Centers for Disease Control and Prevention's (CDC) Washington Office, where he directed CDC's legislative strategy and was a principal CDC representative to the Congress, the Administration, and public health organizations.



Catherine Patterson, MPP, is Managing Director for Urban Health and Policy at the de Beaumont Foundation. Prior to joining the Foundation, Catherine worked on expanding access to dental care for low income families at the Pew Charitable Trusts.



Elizabeth Corcoran, MPH CPH, is Special Assistant to the CEO and Executive Leadership Team at the de Beaumont Foundation. Before her role as Special Assistant, Elizabeth was the 2nd ASPPH Philanthropy Fellow at the de Beaumont Foundation. Elizabeth joined de Beaumont after completing her MPH at Saint Louis University.