The Practical Marketer: Your Ultimate Guide to Consumer Product Marketing
Language: English
Published by Jaico Publishing House, 2024
- Softcover
- New
Seller: Vedams eBooks (P) Ltd, New Delhi, IndiaVedams eBooks (P) Ltd
AbeBooks seller since January 30, 2009
Condition: New
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Item description from seller
Have you ever wondered what goes on behind the making of iconic ad campaigns like ‘Thanda Matlab Coca Cola’, Cadbury Celebrations’ ‘Toh Iss Diwali Aap Kise Khush Karenge?’, or ‘Britannia Khao World Cup Jao!’? While we all enjoy catchy ads, only a few are aware of how iconic ads are made. With over two decades of experience in sales and marketing, and having been a part of all aspects of brand building—from advertising and promotions to innovations and packaging—,Saurabh Bajaj provides great insights into how marketing shapes brands and businesses. The Practical Marketer serves as an excellent guide to consumer product marketing for those who want to understand what works and what doesn’t in a highly competitive market. You will learn how to: • Leverage consumer behaviour insights • Build a brand strategy • Deliver winning products and campaigns • Create the right brand architecture • Take your brand to international markets Rich with real-world examples and engaging backstories of popular campaigns Bajaj led, this book will help you gain an in-depth understanding of marketing from a practitioner’s perspective.…
Seller Inventory # 155615
- Title
- The Practical Marketer: Your Ultimate Guide to Consumer Product Marketing
- Author
- Saurabh Bajaj
- Publisher
- Jaico Publishing House
- Publication year
- 2024
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 8119792165
- ISBN 13
- 9788119792160
Have you ever wondered what goes on behind the making of iconic ad campaigns like 'Thanda Matlab Coca Cola', Cadbury Celebrations' 'Toh Iss Diwali Aap Kise Khush Karenge?', or 'Britannia Khao World Cup Jao!'?
While we all enjoy catchy ads, only a few are aware of how ico nic ads are made. With over two decades of experience in sales and marketing, and having been a part of all aspects of brand building-from advertising and promotions to innovations and packaging-Saurabh Bajaj provides great insights into how marketing shapes brands and businesses.
The Practical Marketer serves as an excellent guide to consumer product marketing for those who want to understand what works and what doesn't in a highly competitive market.
You will learn how to:
• Leverage consumer behaviour insights
• Build a brand strategy
• Deliver winning products and campaigns
• Create the right brand architecture
• Take your brand to international markets
Rich with real-world examples and engaging backstories of popular campaigns Bajaj led, this book will help you gain an in-depth understanding of marketing from a practitioner's perspective.
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About the Author
"About the title" may belong to another edition of this title.
Vedams eBooks (P) Ltd
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AbeBooks seller since January 30, 2009
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