Practical Frameworks for New-Age Digitalization Business Strategy
Language: English
Published by Igi Global Scientific Publishing, 2025
- Hardcover
- New
Seller: California Books, Miami, FL, U.S.A.California Books
AbeBooks seller since October 27, 2023
Condition: New
£ 250.30
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- Title
- Practical Frameworks for New-Age Digitalization Business Strategy
- Publisher
- Igi Global Scientific Publishing
- Publication year
- 2025
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 13
- 9798337320182
"Synopsis" may belong to another edition of this title.
About the Author
Song Bee Lian is an Associate Professor in School of Management and Business at MILA University in Malaysia. Dr Song’s specific areas of research are consumer behaviour, digital marketing, strategic marketing, marketing sustainability, and corporate social responsibility. Prior joining the academia, she was a marketing specialist for a few reputable companies in Malaysia for 10 years. She has published numerous articles in Web of Science (WOS), Australian Business Dean's Council (ABDC) and Scopus ranked journals
Ho Ree Chan , Ph.D., is an Associate Professor at Taylor’s University, Malaysia. Dr Ho has extensive academic leadership and research experience. His current and previous academic portfolio includes the dean, head of the department, director of postgraduate programs, stream coordinator, etc. Prior to his academic career, Dr. Ho worked in the capacity of regional manager for the development of corporate enterprise systems, particularly in the areas of enterprise, finance, and real estate. He serves as the editorial advisory board member and acts as a regular reviewer for several indexed journals. His current research interests include business innovation and technology, online business, artificial intelligence, immersive live streaming, fintech, social commerce, big data analytics, etc.
"About the title" may belong to another edition of this title.
California Books
Miami, FL, U.S.A.
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