27 Powers of Persuasion: Simple Strategies to Seduce Audiences & Win Allies
St. Hilaire, Chris; Padwa, Lynette
Language: English
Published by Prentice Hall Press, 2010
- Hardcover
- Used
Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books
AbeBooks seller since June 20, 2025
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Fast Free Shipping – Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.
Seller Inventory # GWV.0735204519.G
- Title
- 27 Powers of Persuasion: Simple Strategies to Seduce Audiences & Win Allies
- Author
- St. Hilaire, Chris; Padwa, Lynette
- Publisher
- Prentice Hall Press
- Publication year
- 2010
- Condition
- good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0735204519
- ISBN 13
- 9780735204515
Successful persuasion is about reading your audience-of one or one million-and creating a message that aligns with what they already believe. As a message strategist for some of the most famous names in America, Chris St. Hilaire knows this better than anyone. He has taught politicians how to persuade voters, attorneys how to persuade juries, and executives how to persuade CEOs.
Drawing on the techniques St. Hilaire perfected while working with chief figures in the major communications disciplines-politics, marketing, journalism, and the law-27 Powers of Persuasion provides practical strategies that have helped his clients win multimillion-dollar court cases and major political campaigns for the past eighteen years. You'll learn how to:
* Persuade people without browbeating them.
* Unite with your audience, not conquer them.
* Use language that lets people agree with you on their terms.
* Get people to see things your way and feel good about it.
With provocative excerpts from focus groups and courtroom testimony, behind-the-scenes insights from some of the nation's canniest political operatives, and stories pulled from headlines and corporate hush files, 27 Powers of Persuasion delivers tactics you can start using the moment you close the book.
"Synopsis" may belong to another edition of this title.
About the Author
Lynette Padwa is the author of Everything You Pretend to Know and Are Afraid Someone Will Ask and the coauthor of several other books. She lives in Los Angeles with her husband and son.
"About the title" may belong to another edition of this title.
Greenworld Books
arlington, TX, U.S.A.
AbeBooks seller since June 20, 2025
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Greenworldbooks
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