The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value

Barwise, Patrick, Barta, Thomas

ISBN 10: 1259834719 / ISBN 13: 9781259834714

Published by McGraw-Hill Education, 2016

Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 17513127-6

Synopsis:

HOW TO SUCCEED AS A MARKETING LEADER IN TODAY S GLOBAL, DIGITAL WORLD.

What makes an effective and successful marketing leader? The authors of this groundbreaking book conducted a worldwide study with profiles of more than 68,000 business leaders--and discovered 12 essential traits that can make or break your success.

The 12 Powers of a Marketing Leader is the first and only leadership book for marketers based on anything like this level of research evidence.

Learn how to:

MOBILIZE YOUR BOSS:
Make an impact at the highest level and align marketing with the company s priorities.

MOBILIZE YOUR COLLEAGUES:
Inspire and motivate your colleagues to act on your ideas.

MOBILIZE YOUR TEAM:
Build and hone a winning marketing team.

MOBILIZE YOURSELF:
Focus on goals that will benefit your customer, company, and long-term career.

Warning: This is not a marketing book. It s a leadership book for marketers, using the latest research on what works--and what doesn t--in marketing s digital age.  By zeroing in on the value creation zone ( V-Zone ) --the all-important overlap between your company s and customers   needs--you ll be able to help the business win in the market --and achieve your career goals.

BONUS:  Receive full access to an online self-assessment tool and other marketing leadership resources.

 

About the Author: <P class=MsoNormal style="MARGIN: 0in 0in 0pt"><B style="mso-bidi-font-weight: normal"><SPAN style="COLOR: black">Thomas Barta</SPAN><SPAN style="COLOR: black"> is a former McKinsey Partner with over 20 years of marketing experience, and fast becoming <I style="mso-bidi-font-style: normal">the leading global expert on marketing leadership. He speaks, writes, consults, and conducts leadership research worldwide.<?xml:namespace prefix = "o" ns = "urn:schemas-microsoft-com:office:office" ><o:p></o:p></SPAN>

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<P class=MsoNormal style="MARGIN: 0in 0in 0pt"><B style="mso-bidi-font-weight: normal"><SPAN style="COLOR: black; mso-fareast-font-family: Cambria">Patrick Barwise</SPAN><SPAN style="COLOR: black; mso-fareast-font-family: Cambria"> is an award-winning writer and </SPAN><SPAN style="mso-fareast-language: JA">Emeritus Professor of Management and Marketing at London Business School</SPAN><SPAN style="COLOR: black; mso-fareast-font-family: Cambria">.<o:p></o:p></SPAN>

Bibliographic Details

Title: The 12 Powers of a Marketing Leader: How to ...
Publisher: McGraw-Hill Education
Publication Date: 2016
Binding: Hardcover
Condition: Good