Powerful Words: Dawn of a Profession: The New Way to Sell Financial Advice
Language: English
Published by Grammar Factory Publishing, 2014
- Softcover
- New
Seller: California Books, Miami, FL, U.S.A.California Books
AbeBooks seller since October 27, 2023
Condition: New
£ 24.11
Quantity: Over 20 available
Add to basketSeller Inventory # I-9780992549398
- Title
- Powerful Words: Dawn of a Profession: The New Way to Sell Financial Advice
- Author
- Peer, Dani
- Publisher
- Grammar Factory Publishing
- Publication year
- 2014
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0992549396
- ISBN 13
- 9780992549398
Why do so few talented financial advisors flourish?
How should financial advice be sold?
What thoughts go through a client's mind before they buy?
Unlike any other profession, the financial advisor must be both qualified to provide advice and skilled in selling that advice. The quality that sets the most successful advisors apart is not technical prowess but mastering certain enabling capabilities...the skills required to commercialise technical knowhow.
Powerful Words is not just another sales book. Powerful Words uses cognitive psychology to help us understand what our clients are thinking when they first meet us and how this thinking must change before they decide to engage our services. Combining his own experience with the ideas of internationally, recognised thought leader Dani Peer provides a practical understanding of our client's mental journey from a defensive and wary mindset to a motivated buyer, and the enabling skills required to consistently and successfully lead our clients through this journey. He challenges widely-held beliefs about where the value lies in the advisor-client relationship and presents us with a compelling alternative that will secure the status of the financial advisor as a recognised and respected professional.
Packed with anecdotes and practical insights, Powerful Words is a must read for financial advisors and for all those who seek a better understanding of the unique dynamics of the advice relationship.
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California Books
Miami, FL, U.S.A.
AbeBooks seller since October 27, 2023
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