The Power of Why: Breaking Out In a Competitive Marketplace
Language: English
Published by Amazon Publishing, 2022
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Good
£ 5.75
Quantity: 4 available
Add to basketItem description from seller
Does your competitor always get the sale, even though your products and service are just as good, if not better? Why are some companies? once-trusted brands now deemed worthless? Do you have to continually sell to your existing customers as though they are brand new ones?After many years of diligent research and work with a wide range of clients, consultant and speaker C. Richard Weylman has the answer to these questions.Customers don?t care if a business is different or that its products are unusual. Trumpeting achievements such as ?We were voted #1 again,? ?Rated best service three years running,? or ?We?re experienced? doesn?t engage buyers emotionally. It is seller-centric thinking in a buyer-centric world.When customers decide where to buy, they have one thing in mind: Why should I do business with this company? Will it solve my problem, today? Buyers want to do business with companies willing to make a customer-centric promise of expected outcome: up-front and unconditional. This isn?t just a slogan; it has to be in the company?s DNA, consistently delivered through all parts of the organization.The Power of Why shows readers how to elevate their business performance regardless of their situation or position. Offering the same actionable, hands-on strategies Weylman has used to help companies of all sizes grow in the toughest conditions, The Power of Why is the new manual for business survival and growth.…
Seller Inventory # 00057020648
- Title
- The Power of Why: Breaking Out In a Competitive Marketplace
- Author
- C Richard Weylman
- Publisher
- Amazon Publishing
- Publication year
- 2022
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1477800735
- ISBN 13
- 9781477800737
Does your competitor always get the sale, even though your products and service are just as good, if not better? Why are some companies’ once-trusted brands now deemed worthless? Do you have to continually sell to your existing customers as though they are brand new ones?
After many years of diligent research and work with a wide range of clients, consultant and speaker C. Richard Weylman has the answer to these questions.
Customers don’t care if a business is different or that its products are unusual. Trumpeting achievements such as “We were voted #1 again,” “Rated best service three years running,” or “We’re experienced” doesn’t engage buyers emotionally. It is seller-centric thinking in a buyer-centric world.
When customers decide where to buy, they have one thing in mind: Why should I do business with this company? Will it solve my problem, today? Buyers want to do business with companies willing to make a customer-centric promise of expected outcome: up-front and unconditional. This isn’t just a slogan; it has to be in the company’s DNA, consistently delivered through all parts of the organization.
The Power of Why shows readers how to elevate their business performance regardless of their situation or position. Offering the same actionable, hands-on strategies Weylman has used to help companies of all sizes grow in the toughest conditions, The Power of Why is the new manual for business survival and growth.
"Synopsis" may belong to another edition of this title.
About the Author
C. Richard Weylman , Chairman of Weylman Consulting Group and CEO of The Weylman Center for Excellence in Practice Management, is a highly sought-after sales and marketing consultant, speaker, and media expert. His writings have been featured in Investment Advisor, Fundfire, NALU, GAMA News Journal, and on WSJ.com and Forbes.com.
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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