The Power of Sound in Destination Image Formation
Language: English
Published by LAP LAMBERT Academic Publishing Jun 2011, 2011
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 42.78
Quantity: 2 available
Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -Why do we go on holiday Is it just to put our bodies into the sunshine, or occupy our muscles while hiking No, the tourism product is mainly a psychological product which satisfies the need for tourists to consume images and experiences. Images which have evolved and shaped through time by all the senses involved. However, one could wonder if music and sounds have more value than it seems and if it is acknowledged rightfully. This book discusses the various phases through which tourists go when their image is formed, creating the need to consume these experiences. It discusses what the influence of sound and music is on this image formation process and how it affects the tourists. To put understanding the process into practice, this book describes advantages, pitfalls and advise for implementation. Understanding its value clarifies how to make it useful in marketing and destination management, or for anyone who is connected to the phases of the image formation process of tourists. The Power of Sound in Destination Image Formation was awarded with the ITB-Wissenschaftspreis 2010 Beste Arbeit im Bereich: Tourismussprache, Medien und Kommunikation im Tourismus'. 120 pp. Englisch.…
Seller Inventory # 9783844397246
- Title
- The Power of Sound in Destination Image Formation
- Author
- Jasper Strik
- Publisher
- LAP LAMBERT Academic Publishing Jun 2011
- Publication year
- 2011
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3844397248
- ISBN 13
- 9783844397246
- Item weight
- 197 grams
- Dimensions
- 220x150x8 mm
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
Shipping rates from Germany to U.S.A.
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BuchWeltWeit Ludwig Meier e.K.
Germany
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