The Power of Pull : What You Need to Know about Customer Demand to Build a Successful Startup (and Why Most Founders Get It Wrong)
Language: English
Published by Publicaffairs Jul 2026, 2026
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 43.43
Quantity: 2 available
Add to basketItem description from seller
Neuware - A serial entrepreneur shows how to harness customer demand to fuel your startup’s growth. "A bracing, essential corrective to startup mythology." —Tom Eisenmann, professor of entrepreneurship, Harvard Business School Rob Snyder followed all the traditional advice for launching a startup—he did his research, ran experiments, raised millions in venture capital—but his company struggled to get off the ground. It wasn’t until he left the standard playbooks behind that he was able to quickly scale to millions of dollars in revenue. Now he’s a successful serial entrepreneur whose advice has helped hundreds of founders get unstuck and start scaling. In The Power of Pull, Snyder strips entrepreneurship down to one counterintuitive principle: Customer demand is all that matters. When entrepreneurs find real demand, they stop pushing their product onto an indifferent market, and instead customers pull the product out of the entrepreneur’s hands. Yet most founders misunderstand what demand is and how it works. With examples from early-stage founders, this book shows how to find real demand and create a fast-growing business. If you’re beginning a startup journey, The Power of Pull is the guide you need.…
Seller Inventory # 9781541705951
- Title
- The Power of Pull : What You Need to Know about Customer Demand to Build a Successful Startup (and Why Most Founders Get It Wrong)
- Author
- Rob Snyder
- Publisher
- Publicaffairs Jul 2026
- Publication year
- 2026
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 1541705955
- ISBN 13
- 9781541705951
- Item weight
- 396 grams
- Dimensions
- 214x146x27 mm
“A bracing, essential corrective to startup mythology.” —Tom Eisenmann, professor of entrepreneurship, Harvard Business School
Rob Snyder followed all the traditional advice for launching a startup—he did his research, ran experiments, raised millions in venture capital—but his company struggled to get off the ground. It wasn’t until he left the standard playbooks behind that he was able to quickly scale to millions of dollars in revenue. Now he’s a successful serial entrepreneur whose advice has helped hundreds of founders get unstuck and start scaling.
In The Power of Pull, Snyder strips entrepreneurship down to one counterintuitive principle: Customer demand is all that matters. When entrepreneurs find real demand, they stop pushing their product onto an indifferent market, and instead customers pull the product out of the entrepreneur’s hands. Yet most founders misunderstand what demand is and how it works. With examples from early-stage founders, this book shows how to find real demand and create a fast-growing business. If you’re beginning a startup journey, The Power of Pull is the guide you need.
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