Information now flows like water, and we must learn how to tap into its stream. In this revolutionary book, three doyens of the Internet age reveal the adjustments we must make in a world of increasing risk and opportunity—first among them understanding the importance of pull. Used properly the power of pull can connect people and institutions in ways that increase understanding and effectiveness, can turn uncertainty into opportunity, and can enable small moves to achieve outsized impact.

The Power of Pull is essential reading for entrepreneurs, managers, and anybody intersted in understanding and harnessing the shifting forces our our networked world.

About the Author

John Hagel III is the co-chairman of the Deloitte centre for the Edge. He is the author of a series of best-selling business books, including Net Gain, Net Worth, Out of the Box and The Only Sustainable Edge. He lives in Burlingame, California.John Seely Brown is the independent co-chairman of the Deloitte centre for the Edge and a visiting scholar at the University of Southern California. He is co-author of the best-selling book The Social Life of Information. He lives in Palo Alto, California.Lang Davison was the exectutive director of the Deloitte centre for the Edge and the collabourating writer for the best-selling and critically acclaimed book Net Gain, Net Worth, authored by John Hagel. He lives in Portland, Oregon.

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