The Power of Product Platforms

Meyer, Marc H.,Lehnerd, Alvin P.

ISBN 10: 0684825805 / ISBN 13: 9780684825809

Published by Free Press, 1997

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Synopsis:

Drawing on in-depth case examples from Black & Decker, Hewlett-Packard, and others, this guide demonstrates how to build entire families of products from a single "platform" of common product structures, technologies, and automated product processes. This guide explains how this strategy spearheads a more advanced, second-generation product platform.

Review: Joel S. BirnbaumSenior Vice President or Research and Development, Hewlett-Packard ComapanyAn unusually clear assessment of the difficulties of product development at today's frenetic pace, where rapid changes in technology wreak havoc on companies who do not adjust rapidly to new customer needs and competitive threats. The authors provide a comprehensive and pragmatic prescription that will help both technologists and business people improve competitiveness.

Bibliographic Details

Title: The Power of Product Platforms
Publisher: Free Press
Publication Date: 1997
Binding: hardcover
Condition: Very Good