Power Pricing
Robert J. Dolan, Hermann Simon
ISBN 10: 068483443X ISBN 13: 9780684834436
Published by Simon and Schuster Ltd, GB, 2002
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Hardback
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About this Item
Description:
Seller Inventory # LU-9780684834436
Synopsis:
Covering concepts such as market segmentation, promotional pricing and time-customized pricing, this is a guide to how effective pricing can dramatically increase profits. The book is illustrated with many detailed examples from some of the world's most profitable companies.
About the Author: Robert J. Dolan teaches marketing management at the Harvard Business School where he is the Edward W. Carter Professor of Business Administration. Among his previous books are Strategic Marketing Management and Managing New Product Development.
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Bibliographic Details
Title: Power Pricing
Publisher: Simon and Schuster Ltd, GB
Publication Date: 2002
Binding: Hardback
Condition: New