Power Pricing: How Managing Price Transforms the Bottom Line. This item is unavailable.
Dolan, Robert J., Simon, Hermann
70 ratings by Goodreads
Language: English
Published by The Free Press, 1997
- Hardcover
- Used
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Seller: Wonder Book, Frederick, MD, U.S.A.Wonder Book
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AbeBooks seller since November 1, 1997
Unavailable
Hardcover
Condition: Used - Good
£ 8.55
Item description from seller
Good condition. Very Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Seller Inventory # N21A-04578
- Title
- Power Pricing: How Managing Price Transforms the Bottom Line
- Author
- Dolan, Robert J., Simon, Hermann
- Publisher
- The Free Press
- Publication year
- 1997
- Condition
- Good
- Dust jacket
- Dust Jacket Included
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 068483443X
- ISBN 13
- 9780684834436
Covering concepts such as market segmentation, promotional pricing and time-customized pricing, this is a guide to how effective pricing can dramatically increase profits. The book is illustrated with many detailed examples from some of the world's most profitable companies.
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About the Author
Robert J. Dolan teaches marketing management at the Harvard Business School where he is the Edward W. Carter Professor of Business Administration. Among his previous books are Strategic Marketing Management and Managing New Product Development.
"About the title" may belong to another edition of this title.
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