Power Pricing: How Managing Price Transforms the Bottom Line
Dolan, Robert J.; Simon, Hermann
ISBN 10: 068483443X ISBN 13: 9780684834436
Published by The Free Press, 1997
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hardcover
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About this Item
Description:
Seller Inventory # 068483443X-11-35330122
Synopsis:
Covering concepts such as market segmentation, promotional pricing and time-customized pricing, this is a guide to how effective pricing can dramatically increase profits. The book is illustrated with many detailed examples from some of the world's most profitable companies.
About the Author: Robert J. Dolan teaches marketing management at the Harvard Business School where he is the Edward W. Carter Professor of Business Administration. Among his previous books are Strategic Marketing Management and Managing New Product Development.
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Bibliographic Details
Title: Power Pricing: How Managing Price Transforms...
Publisher: The Free Press
Publication Date: 1997
Binding: hardcover
Condition: New
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