The Power Point

Gerber, Michael E.

ISBN 10: 0887304664 / ISBN 13: 9780887304668

Published by Harpercollins, 1991

About this Item

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Bibliographic Details

Title: The Power Point

Publisher: Harpercollins

Publication Date: 1991

Binding: Hardcover

Condition: Good

About this title

Synopsis:

Helps a company identify its Power Point by listing the fundamentals that businesses must satisfy to survive and excel and by spotlighting the four most important groups of people for every business

Synopsis:

There is, for any great business, a decisive place to be, in the minds of customers, competitors and employees. That place is the company's power point, and this book is about how to find that place. This book is an expansion of ideas on marketing from "The E-Myth", the author's last book. It suggests a step-by-step process through which a company can obtain a sound position in any market, in any economy, no matter how great the competition, if it understands the perceived needs of its consumer and how those perceived needs are continually being frustrated as the consumer attempts to satisfy them.