Power Play: The Beginning of the Endgame in Net Markets
Language: English
Published by Wiley, 2001
- Hardcover
- Used
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.-OnTimeBooks-
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Condition: Used - Good
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Seller Inventory # OTV.0471438804.G
- Title
- Power Play: The Beginning of the Endgame in Net Markets
- Author
- Mike Moriarty; Bruce Klassen
- Publisher
- Wiley
- Publication year
- 2001
- Condition
- good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0471438804
- ISBN 13
- 9780471438809
In this important book, a team of experts from the prestigious international consulting firm of A. T. Kearney offer powerful insights and analysis of the business and financial opportunities opening up in the B2B landscape. Drawing upon A. T. Kearney′s groundbreaking consulting work on B2B issues with top companies around the globe, they develop a framework for understanding the implications and competitive advantages of B2B now and in the years ahead. And, with the help of real–life examples and case studies from Microsoft, Intuit, Nabisco, and other major U.S., European, and Asian players in the consumer, automotive, and high–tech industries, they outline proven strategies and tactics managers can use to enter and make the most of the B2B space.
Michael Moriarty (Chicago, IL) has more than twenty–five years of industry and consulting experience, specializing in fast–moving consumer producrts and retail industries. He is the global leader of A. T. Kearney′s Consumer Industries practice.
"Synopsis" may belong to another edition of this title.
About the Author
BRUCE KLASSEN is the leader of A.T. Kearney′s U.S. West practice. He has more than sixteen years of industry and consulting experience in the manufacturing and transportation sectors around the world. Today, he is a leading developer of strategies for net markets and Silicon Valley start–ups.
A.T. KEARNEY is an innovative, corporate–focused, e–business consulting firm. It is one of the largest high–value management consultancies, with offices in thirty–five countries around the globe, and a subsidiary of EDS. EDS, the leading global services company, provides strategy, implementation, and hosting for clients managing the business and technology complexities of the digital economy. EDS brings together the world′s best technologies to address critical client business imperatives.
"About the title" may belong to another edition of this title.
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