Power of Persuasive Educational Technologies in Enhancing Learning

In the domains of education, learners tend to lose interest over time when they are being forced to learn. While the use of extrinsic rewards could motivate learners to a certain degree, it is not ideal as a long-term approach. Instead, learners should be inspired and ignited by the passion for learning itself. Persuasion, which refers to a symbolic process that adopts communication as a medium to achieve behavioral and attitudinal change, holds the potential to convince students to act in such a way. Power of Persuasive Educational Technologies in Enhancing Learning addresses the needs of future generation classroom through leveraging the art and science of persuasion to be incorporated into pedagogical, andragogical and Heutagogical approaches in teaching and learning while also utilizing various technologies. Also, this book offers novel and practical proposition and precedent to be employed in training, classrooms, higher institutions and more with the aim of reaching readers such as educators, academicians, researchers, scholars, instructors, instructional designers, and even students.

Mageswaran Sanmugam acquired his B.Sc. (Hons) in Electrical Engineering from Universiti Teknologi Tun Hussein Onn in 2005 and Master’s degree in Educational Management in 2012 from Universiti Utara Malaysia and Ph. D in Educational Technology in 2017 from Universiti Teknologi Malaysia. He worked as an Educator in both Primary and Secondary schools from 2008-2018, before being appointed as a Senior Lecturer in the Centre for Instructional Technology and Multimedia, Universiti Sains Malaysia, Pulau Pinang, Malaysia (from 2018- till 2021). Currently he is the Deputy Director of Research, Innovation and Networking in the Centre for Instructional Technology and Multimedia, Universiti Sains Malaysia, Pulau Pinang, Malaysia (from 2022- till now). His research interests encompass educational technology, ludology, game-based learning, gamification and game theory. He also serves as an exco-member in the Malaysian Educational Technology Association (META), and as a Senior Member under the Institute of Electrical and Electronics Engineers (IEEE).

Darren Lim Yie acquired his Bachelor of Education (Hons) in Teaching English to Speakers of Other Languages (TESOL) in 2021 and his master’s degree in educational technology in 2023 from Universiti Sains Malaysia. He worked as a research assistant (2021 to 2023) previously and as a university tutor for now (2023 till now). Currently he is a PhD candidate in the Centre for Instructional Technology and Multimedia, Universiti Sains Malaysia, Pulau Pinang, Malaysia (from 2023- till now). His research interests mainly encompass educational technology, game theory, game-based learning, gamification, persuasive and immersive technology.

Nurul Maziah Mohd Barkhaya acquired her B.IT. (Hons) in Software Engineering from Universiti Malaysia Terengganu in 2011 and Master’s Degree in Education (TVET) in 2013 from Universiti Tun Hussein Onn Malaysia and Ph.D in Educational Technology in 2023 from Universiti Teknologi Malaysia. She worked as an educator in International Secondary schools from 2019 – 2023, before being appointed as a Senior Lecturer in the Centre for Instructional Technology and Multimedia, Universiti Sains Malaysia, Pulau Pinang, Malaysia started on 2024. Her research interests include the educational technology, creative multimedia, and e-Learning.

Wan Ahmad Jaafar Wan Yahaya obtained his PhD degree in Educational Multimedia from the University of Leeds, United Kingdom, and possesses a Master of Education (Computer in Education) from the University of Manchester, United Kingdom. He has supervised several PhD and Master students locally and internationally. He has graduated 25 PhD students as the main supervisor and published more than 150 articles/papers in journals, conference proceedings, and chapters in books. Most articles/papers are indexed in Scopus/WoS/ERA/MyCite . Prof Wan is currently the The Director at the Centre for Instructional Technology and Multimedia (PTPM), Universiti Sains Malaysia, Penang. Also, the President of the Malaysian Educational Technology Association (META). Presently, he teaches graduate students in Instructional Multimedia, Persuasive Technology, and Multimedia Project Management.

Zuheir N. Khlaif , Ph.D. in instructional design and technology, is a distinguished scholar and researcher at An-Najah National University in Palestine. As a dedicated educator, he imparts knowledge in educational technology courses and contributes significantly to the Artificial Intelligence and Virtual Reality Research Center at the University. With a keen focus on the intersection of technology and education, his research delves into areas such as technology integration, technostress, and the application of AI in educational assessment. Khlaif has delivered more than 50 lectures and workshops about e-learning and AI in higher and public education in international and local conferences and symposium. Khlaif’s expertise extends to the publication realm, with more than 40 articles in peer-reviewed journals. His contributions not only advance academic discourse but also have practical implications for the effective use of technology in education in various context in the global south.