The Power of the 2 x 2 Matrix: Using 2 x 2 Thinking to Solve Business Problems and Make Better Decisions (Jossey Bass Business & Management Series)

Lowy, Alex

ISBN 10: 0787972924 / ISBN 13: 9780787972929

Published by Jossey Bass, 2004

About this Item

Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Seller Inventory # wbs6374327195

Bibliographic Details

Title: The Power of the 2 x 2 Matrix: Using 2 x 2 ...

Publisher: Jossey Bass

Publication Date: 2004

Binding: Hardcover

Condition: Good

About this title

Synopsis:

By studying the work of hundreds of the most original and effective business minds, the authors present a common architecture that illuminates exceptional analysis and creative performance. 2 x 2 Thinking is characterized by a fundamental appreciation for the dynamic and complex nature of business. The best strategists go out of their way to tackle dilemmas rather than merely solve problems. They use opposition, creative tension, iteration and transcendence to get to the heart of issues and involve critical others in finding the best solutions. The authors demonstrate how to apply the 2 x 2 approach to a wide range of important business challenges.

Review:

"Full of fascinating - and useful - insights into innovative thinking and business strategies." -- Long Range Planning, Number 38, 2005