The Power of Information Networks: New Directions for Agenda Setting
Language: English
Published by Routledge, 2015
Series: Book 9 of 21 - Routledge Studies in Global Information, Politics and Society
- Hardcover
- New
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
£ 272.71
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Add to basketItem description from seller
235 pages. 9.25x6.25x1.00 inches. In Stock.
Seller Inventory # x-1138847747
- Title
- The Power of Information Networks: New Directions for Agenda Setting
- Author
- Guo, Lei (Editor)/ McCombs, Maxwell (Editor)
- Publisher
- Routledge
- Publication year
- 2015
- Condition
- Brand New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1138847747
- ISBN 13
- 9781138847743
- Item weight
- 0.63 kilograms
- Series
- Book 9 of 21: Routledge Studies in Global Information, Politics and Society
The news media have significant influence on the formation of public opinion. Called the agenda-setting role of the media, this influence occurs at three levels. Focusing public attention on a select few issues or other topics at any moment is level one. Emphasizing specific attributes of those issues or topics is level two. The Power of Information Networks: The Third Level of Agenda Setting introduces the newest perspective on this influence. While levels one and two are concerned with the salience of discrete individual elements, the third level offers a more comprehensive and nuanced perspective to explain media effects in this evolving media landscape: the ability of the news media to determine how the public associates the various elements in these media messages to create an integrated picture of public affairs. This is the first book to detail the theoretical foundations, methodological approaches, and international empirical evidence for this new perspective. Cutting-edge communication analytics such as network analysis, Big Data and data visualization techniques are used to examine these third-level effects. Diverse applications of the theory are documented in political communication, public relations, health communication, and social media research.
The Power of Information Networks will interest scholars, students and practitioners concerned with the media and their social and cultural effects.
"Synopsis" may belong to another edition of this title.
About the Author
Lei Guo is an assistant professor in the Emerging Media Studies Division of the College of Communication at Boston University. Guo’s research focuses mainly on agenda-setting theory, alternative media, and international communication.
Maxwell McCombs is the Jesse H. Jones Centennial Chair in Communication Emeritus at the University of Texas at Austin and has been a visiting professor annually at the University of Navarra in Spain since 1994. Professor McCombs is internationally recognized for his research on the agenda-setting role of mass communication, and the influence of the media on the focus of public attention.
"About the title" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
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Edward Bowditch Ltd
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Exeter, United Kingdom EX3 0PP
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