As the 2019 LA Lakers Business Woman and the 2015 CA Charter Teacher of the Year, Genein is a national thought leader and creator of the concept of 'Intercultural Creativity(R), NeuroSomatic Creativity(R)' and Prismatic Leadership(R). She is the Founder and Chief Creative Officer of CAFFE Strategies, Inc which is a consulting, coaching and training company that trains C-Suite executives and employees to create sustainable organizational creative and inclusive strategies, based on neuroscience, while unleashing their innovative thinking for themselves and in their businesses. Her 7 Gems of Intercultural Creativity(R) is a leading framework that encourages corporations in their diversity and inclusion development while developing critical cognitive tools for creative thinking. Her first book, From Debt To Destiny: Creating Financial Freedom From the Inside Out connects creative thinking to financial agility and was an international bestseller in 5 finance categories. Her book, 7 Gems of Intercultural Creativity: Connecting, Creating and Innovating Across Cultural Lines is the only book on this topic. She published her children's books, I AM CREATIVE and My Brain My Brain My Beautiful Brain with her 5-year-old son, Shawn Letford. Her next leadership book, Your Brain, Your Bias and the Beauty of Your Creative Mind is due out at the end of 2024. Genein believes creative thinking thrives best in an inclusive environment and she is often called 'America's Creative Coach' for her work in reigniting intercultural creativity within our workforce.

Shawn is a boy of many words. Publishing his first book, I AM CREATIVE, at three years old, Shawn is on a mission to help the world 'Be More Creative'. He goes through his daily life giving his parents pure examples of creative thinking, funny vocabulary, and inventive associations. He still enjoys sprinklers but has sparked an interest in flying drones, Sonic the HedgeHog, and engineering. He loves being observant and plays his piano and recorder to exercise his mind. He's taken the stage to share about creative thinking and would love to visit your school or organization! A non-fiction book about sprinklers or drones will be his first solo literary project.

Victoria Mappala is a mixed media artist fueled by the awe and wonder of what colors can create. Victoria has been painting since she was old enough to pick up a brush. Recently, Victoria has expanded her craft into digital art and illustration. This new medium gives her the freedom and platform to explore and experiment with art in a new way, no longer limited by what can be created within a can- vas.Art has been an extension of the inner peace she experiences while creating. Her passion is to share and express that peace and life-giving hope through her artwork. Her mission is to show beauty in what may be seen as battered, treasure in the ordinary, and light in the darkness. This is her first children's book. She resides in Southern California with her husband, two children, and two dogs.

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The Power of I AM

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