The Power of Fifty Bits Format: Hardcover
Nease, Robert
Sold by INDOO, Avenel, NJ, U.S.A.
AbeBooks Seller since 9 August 2004
Used - Hardcover
Condition: Used - As new
Ships within U.S.A.
Quantity: Over 20 available
Add to basketSold by INDOO, Avenel, NJ, U.S.A.
AbeBooks Seller since 9 August 2004
Condition: Used - As new
Quantity: Over 20 available
Add to basketUnread copy in mint condition.
Seller Inventory # TN9780062407450
Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow, the first “how to” guide that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want.
Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests—what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want.
Nease offers a set of powerful and effective strategies to change behavior, including:
Bob Nease, PhD, served as the chief scientist of Express Scripts and is the author of more than seventy peer-
reviewed papers. He was also an associate professor of internal medicine at Washington University in St. Louis and an assistant professor at the Geisel School of Medicine at Dartmouth College. He received the Henry Christian Award for Excellence in Research from the American Federation for Medical Research and the URAC’s Health Care Consumer Empowerment and Protection Award. He and his wife divide their time between Phoenix, Austin, and Italy.
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