The Power of Customer Experience (Paperback)
Language: English
Published by Kogan Page Ltd, London, 2021
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 40.60
Quantity: 1 available
Add to basketItem description from seller
Paperback. Having a customer-centric business model has evolved from being a nice-to-have to a must-have for any organization. A focus on products and services alone is no longer enough to outstrip the competition. In the current digital ecosystem, consumers can instantly compare products, prices and services with the touch of a button from the comfort of their home. Therefore, every organization must now focus on their overall customer experience to achieve the tricky but imperative balance between efficiency and personalization. In The Power of Customer Experience, Martin Newman presents clear data that proves the direct link between customer-centricity with profit and shareholder value. Drawing on examples from well-known companies like JD Sports, Delta Airlines, Lego, Selfridges, BMW, Hilton, Deliveroo and Uber, it analyses how organizations provide the most effective customer experience, and reveals the strategies that have allowed them to succeed. Featuring tips and tools throughout, it will enable readers to understand the impact of customer centricity on some of the best known brands, to gain invaluable insights that can be used to grow emerging brands and revitalize existing brands. Refocus on the customer to outstrip your competition and increase profitability, with invaluable insight into the direct correlation between customer-centricity and shareholder value, proven by today's most successful companies. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Seller Inventory # 9781789667875
- Title
- The Power of Customer Experience (Paperback)
- Author
- Martin Newman
- Publisher
- Kogan Page Ltd, London
- Publication year
- 2021
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1789667879
- ISBN 13
- 9781789667875
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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| First item | £ 0.00 | £ 0.00 |
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