Post-Acquisition Marketing: How to Create Enterprise Value in the First 100 Days
Narayanan, Shiv
ISBN 10: 1544519966 ISBN 13: 9781544519968
Published by Lioncrest Publishing, 1900
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Soft cover
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Russell Books, Victoria, BC, Canada
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Synopsis:
When you’re acquired by Private Equity, the first one hundred days are critical. You need to grow revenue faster, be more profitable, and integrate additional companies, all while getting buy-in from investors. In this environment, ramping up your sales pipeline is a major component of meeting board expectations.
In Post-Acquisition Marketing, Shiv Narayanan reveals how PE-backed companies can leverage marketing to scale faster and deliver on the investment thesis. With Shiv’s proven framework, you’ll learn exactly how to leverage data to secure a larger budget for marketing and drive more top-line revenue growth than ever before.
About the Author: Shiv Narayanan is the Founder and CEO of How To SaaS, a management consulting firm that helps private equity firms and their portfolio companies drive enterprise value with marketing. Previously, Shiv was the CMO of Wild Apricot, which was acquired by Rubicon Technology Partners in 2017 and flipped to Pamlico Capital in 2018. Shiv is also an advisor and mentor to technology startups from accelerators like Y Combinator, Techstars, 500 Startups, and the Kellogg-Schulich Executive MBA Program.
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Title: Post-Acquisition Marketing: How to Create ...
Publisher: Lioncrest Publishing
Publication Date: 1900
Binding: Soft cover
Condition: New
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