Positioning: The Battle for Your Mind, 20th Anniversary Edition
Ries, Al
ISBN 10: 0071359168 ISBN 13: 9780071359160
Published by McGraw Hill, 2001
Used
Hardcover
From
World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
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About this Item
Description:
Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc. Seller Inventory # 00099629687
Synopsis:
The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a “position” in a prospective customer’s mind that reflects a company’s own strengths and weaknesses as well as those of its competitors. Fully updated and revised.
About the Authors:
Al Ries (Roswell, GA) is Chairman of Ries & Ries, Focusing Consultants.
Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Positioning: The Battle for Your Mind, 20th ...
Publisher: McGraw Hill
Publication Date: 2001
Binding: Hardcover
Condition: Good
Edition: 3rd Edition