Positioning: The Battle for Your Mind, 20th Anniversary Edition. This item is unavailable.
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Language: English
Published by McGraw-Hill Companies, 2001
- Hardcover
- Used
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Hardcover
Condition: Used - Good
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Item description from seller
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G0071359168I3N00
- Title
- Positioning: The Battle for Your Mind, 20th Anniversary Edition
- Author
- Ries, Al; Trout, Jack
- Publisher
- McGraw-Hill Companies
- Publication year
- 2001
- Condition
- Good
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0071359168
- ISBN 13
- 9780071359160
- Edition
- 3rd Edition
- Item weight
- 1.37 pounds
The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a “position” in a prospective customer’s mind that reflects a company’s own strengths and weaknesses as well as those of its competitors. Fully updated and revised.
"Synopsis" may belong to another edition of this title.
About the Author
Al Ries (Roswell, GA) is Chairman of Ries & Ries, Focusing Consultants.
Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.
Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.
"About the title" may belong to another edition of this title.
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