Ponderings of a PPC Professional: Revised & Expanded
Language: English
Published by ZATOWorks Publishing, 2024
- Softcover
- Used
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- Title
- Ponderings of a PPC Professional: Revised & Expanded
- Author
- Kirk Williams
- Publisher
- ZATOWorks Publishing
- Publication year
- 2024
- Condition
- Fine
- Binding
- Paperback
- Language
- English
- ISBN 13
- 9798986030654
- Item weight
- 299 grams
- Dimensions
- 145.03 x 17.02
As with his first edition, Kirk focuses this book on asking questions about the philosophy that undergirds Pay-Per-Click (PPC) marketing in Google Ads and Microsoft Ads, while leaving many questions to be answered by the reader.
If you are looking for a tactical book about Google Ads that will be outdated next year due to changing Google policies and best practices, then this is not that book! If you are looking for a book to help you think more deeply about Google Ads so you become a better overall marketer, then grab a copy now!
In this book, you can expect to dig into the following crucial topics for any digital marketer to consider:
- The Paid Search Keyword, It's future and evolution
- Should you bid on your own brand in Google?
- 11 reasons your Conversion Rate dropped
- Is the marketing funnel still applicable today? (Spoiler: yes! and here's why)
- How to not strangle the marketing funnel with PPC
- The problems of attribution
- How to best think about attribution
- How the role of data and automation should inform PPC decisions
- How Platforms like Google should think about the role of automation
- How to avoid unnecessary stress in your PPC management
- Bonus: we'll revisit the different pricing models by PPC agencies to find the best
- ... and more!
Whether you are just beginning in PPC, or a seasoned professional hoping to reconsider how you think in a changing world, PPC Ponderings (revised & updated!) is an important read. It also makes an excellent option as a college marketing textbook because of its willingness to look into broader digital marketing themes and philosophies.
"Synopsis" may belong to another edition of this title.
WorldofBooks
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