Pollitt on Planning. This item is unavailable.
5 ratings by Goodreads
Language: English
Published by Admap Publications
- Softcover
- Used
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
5-star seller
AbeBooks seller since July 2, 2009
Unavailable
Softcover
Condition: Used - Very good
£ 54.96
Item description from seller
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G1841160520I4N00
- Title
- Pollitt on Planning
- Author
- Stanley Pollitt
- Publisher
- Admap Publications
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1841160520
- ISBN 13
- 9781841160528
- Item weight
- 1.11 pounds
From the Back Cover
Pollitt on Planning contains three seminal articles written by the late Stanley Pollitt, one of the founders of Boase Massimi Pollitt (today, BMP DDB Ltd). Together with his contemporaries at JWT London, Pollitt was responsible during the 1960s and 1970s for a new agency structiure based on a clear philosophy, known as 'account planning'. The articles in this book serve as a timely reminder of what those who started the account planning movement wanted to achieve - and why they did it in the first place. This book should interest account planners and all those in advertising who need to take a view on the kind of account planning they want to work with.
"About the title" may belong to another edition of this title.