Politicizing Consumer Choice

Christian Gunkel

ISBN 10: 3631654758 / ISBN 13: 9783631654750

Published by Peter Lang, Peter Lang Nov 2014, 2014

About this Item

Neuware -This book investigates various forms of political and ethical consumerism in the United States and delivers a comprehensive conceptualization of the consumer¿s role in the marketplace. Both aspects, the potential impact of market-based activism on corporations in America and the socio-structural dynamics that may prevent the possibility of far-reaching social change through forms of alternative consumerism, are equally important in this regard. The historical ties between politics and consumption in America, and the diminishing role of the government as a regulatory force in the market since the end of Fordism, has spawned a unique form of consumer politics directed at the corporate world. The underlying question to be answered is whether the consumer is truly a force to be reckoned with. 148 pp. Englisch.

Seller Inventory # 9783631654750

Bibliographic Details

• Title: Politicizing Consumer Choice
• Publisher: Peter Lang, Peter Lang Nov 2014
• Publication Date: 2014
• Language: English
• ISBN 10: 3631654758
• ISBN 13: 9783631654750
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 210W x 148H x 9D millimeters 210 millimeters width by 148 millimeters height by 9 millimeters depth
• Weight: 202 grams

About this title

Synopsis

This book investigates various forms of political and ethical consumerism in the United States and delivers a comprehensive conceptualization of the consumer’s role in the marketplace. Both aspects, the potential impact of market-based activism on corporations in America and the socio-structural dynamics that may prevent the possibility of far-reaching social change through forms of alternative consumerism, are equally important in this regard. The historical ties between politics and consumption in America, and the diminishing role of the government as a regulatory force in the market since the end of Fordism, has spawned a unique form of consumer politics directed at the corporate world. The underlying question to be answered is whether the consumer is truly a force to be reckoned with.

About the Author

Christian Gunkel studied American Studies and Sociology at the University of Tübingen (Germany). He is currently working for the university’s American Studies Department as an instructor and researcher focusing on green consumerism in the United States.