The Political Economy of Consumer Behavior: Contesting Consumption (Routledge Advances in Social Economics)
Language: English
Published by Routledge, 2009
- Hardcover
- New
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Geographers, historians of technology and sociologists have devoted attention to trying to figure out what makes consumption meaningful. By contrast, economists have been content to hold onto theories of consumption that depend on a self-interested representative agent making utility maximizing decisions. This book develops this account. Series: Routledge Advances in Social Economics. Num Pages: 208 pages, 6 black & white illustrations, 6 black & white tables, 2 black & white halftones, 4 black. BIC Classification: JFFT; KCP. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 13. Weight in Grams: 453. . 2009. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.
Seller Inventory # V9780415773126
- Title
- The Political Economy of Consumer Behavior: Contesting Consumption (Routledge Advances in Social Economics)
- Author
- Pietrykowski, Bruce
- Publisher
- Routledge
- Publication year
- 2009
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0415773121
- ISBN 13
- 9780415773126
Consumption forms a major part of people’s lives. As such, geographers, historians of technology and sociologists have devoted much attention to trying to figure out what makes consumption meaningful. By contrast, economists have been content to hold onto theories of consumption that depend on a self-interested representative agent making utility maximizing decisions.
Pietrykowski develops this alternative account through the recovery of past attempts to forge a different analytical approach to the study of consumption. In particular, theories of consumption espoused by home economists, psychological economists and Regulation school theorists are critically reviewed. These research projects, marginalized by the mainstream, are the precursors of contemporary scholarship in feminist, behavioural and radical political economics. Reclaiming this work greatly enlarges the scope for contemporary research in consumer behavior. Pietrykowski then provides a richly textured set of case studies of green automobility, slow food and alternative/local currency in order to explore the diversity of user cultures and to highlight resistant forms of consumer practice. By carefully interweaving historical and interdisciplinary research Pietrykowski creates a lively and incisive critique of mainstream economics
This monograph will be of interest to academic economists, sociologists, historians and graduate students. In addition, the economics of consumption would also be of interest to readers in management, marketing and schools of business administration.
"Synopsis" may belong to another edition of this title.
About the Author
Bruce Pietrykowski is currently Professor of Economics and Director of Urban and Regional Studies at the University of Michigan-Dearborn where he teaches courses in urban and regional studies, labour relations, and economic geography
"About the title" may belong to another edition of this title.
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