Political Campaign Communication: Theory, Method, and Practice

Denton, Robert E., Jr. (Editor)/ Benoit, William L. (Contributor)/ Coe, Kevin M. (Contributor)/ Conners, Joan L. (Contributor)/ Dailey, William O. (Contributor)

ISBN 10: 1498530028 / ISBN 13: 9781498530026

Published by Lexington Books, 2017

About this Item

416 pages. 9.25x6.25x1.00 inches. In Stock.

Seller Inventory # x-1498530028

Bibliographic Details

• Title: Political Campaign Communication: Theory, Method, and Practice
• Publisher: Lexington Books
• Publication Date: 2017
• Language: English
• ISBN 10: 1498530028
• ISBN 13: 9781498530026
• Binding: Hardcover
• Condition: Brand New

About this title

Synopsis

Political Campaign Communication: Theory, Method, and Practice brings a diversity of issues, topics, and events on political campaign communication around the concepts of theory, method and practice. The volume contains studies of political campaign communication utilizing a wide range of empirical, rhetorical, content analyses and social science methodologies as well as a variety of foci on the practice of political campaign communication with studies on the communication dimensions and elements of political campaigns. It reflects the growing depth, breadth, and maturity of the discipline and provides insight into a variety of topics related to political campaign communication.

About the Author

Robert E. Denton, Jr. holds the W. Thomas Rice Chair in the Pamplin College of Business and is professor and head of the Department of Communication at Virginia Tech.