Political Campaign Communication: Inside and Out

Powell, Larry,Cowart, Joseph

ISBN 10: 113829182X / ISBN 13: 9781138291829

Published by Routledge, 2017

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Synopsis:

Now in its third edition, Political Campaign Communication: Inside and Out examines the intricacies of political campaigning through the eyes of both an academic and a political consultant. Unlike others in its field, this text takes a broad view of political campaigning, discussing both theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events. This new edition delves into ongoing changes in the American political environment, with fuller examinations of women and gender, the involvement of social media in political campaigning, political money, and ethics. Advanced undergraduate and graduate students of political communication can make use of updated chapter-by-chapter discussion questions and online practice quizzes.

About the Author:

Larry Powell is professor of Communication at the University of Alabama at Birmingham (UAB).

Joseph Cowart is a retired political consultant.

Bibliographic Details

Title: Political Campaign Communication: Inside and...
Publisher: Routledge
Publication Date: 2017
Binding: paperback
Condition: Good
Edition: 3rd Edition