The Political Brain: The Role of Emotion in Deciding the Fate of the Nation
Language: English
Published by PublicAffairs, 2008
- Softcover
- Used
Seller: 3Brothers Bookstore, Egg harbor township, NJ, U.S.A.3Brothers Bookstore
AbeBooks seller since July 3, 2025
Condition: Used - Very good
£ 3.98
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Add to basketItem description from seller
Cover may have light wear, pages in very good condition and binding is sturdy; may have other light shelf wear or creases. May have notes or highlighting.
Seller Inventory # EVV.1586485733.VG
- Title
- The Political Brain: The Role of Emotion in Deciding the Fate of the Nation
- Author
- Westen, Drew
- Publisher
- PublicAffairs
- Publication year
- 2008
- Condition
- very_good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1586485733
- ISBN 13
- 9781586485733
In politics, when reason and emotion collide, emotion invariably wins. Elections are decided in the marketplace of emotions, a marketplace filled with values, images, analogies, moral sentiments, and moving oratory, in which logic plays only a supporting role. Westen shows, through a whistle-stop journey through the evolution of the passionate brain and a bravura tour through fifty years of American presidential and national elections, why campaigns succeed and fail. The evidence is overwhelming that three things determine how people vote, in this order: their feelings toward the parties and their principles, their feelings toward the candidates, and, if they haven't decided by then, their feelings toward the candidates' policy positions.
Westen turns conventional political analyses on their head, suggesting that the question for Democratic politics isn't so much about moving to the right or the left but about moving the electorate.
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3Brothers Bookstore
Egg harbor township, NJ, U.S.A.
AbeBooks seller since July 3, 2025
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